On the home screen
An app sits one tap away on a customer's phone and can use what the phone offers, such as the camera and notifications.
Services ยท Apps and AI
New serviceiPhone apps in your own Apple account.
We design the screens, build the app and submit it to the App Store under an Apple developer account that belongs to you. You approve the design before any code is written, and the app, the code and the listing stay yours.
The short version
- Scoped and quoted after a callThe price depends on what the app has to do, so it is set in a written scope.
- Published under your nameThe app is listed by your business, in your Apple developer account.
- Apple decides approvalWe prepare and submit. Apple reviews every app and has the final say.
- Design comes firstYou tap through the screens on a phone before we build them.
What you get
An app, from sketch to store.
One project that covers the design, the build, testing on real phones and the App Store submission, with every account in your name.
Screens designed first
Every screen and the path between them, laid out and approved by you as a clickable prototype before the build begins.
A native iPhone app
Built with Apple's own tools, so it looks and behaves the way people expect an iPhone app to.
Test builds on your phone
During the build you install test versions through Apple's testing app and try them on your own devices.
The App Store listing
The name, description, screenshots, icon and privacy answers Apple asks for, prepared with you and entered in your account.
Submission and review
We submit the app for review and handle Apple's questions. If Apple asks for changes, we make them and submit again.
Code and accounts are yours
The source code is handed over, and the developer account, the listing and any service behind the app are in your name.
Concept
An illustration, not client work
Designed for the small screen.
These three phones show concept designs: websites we designed for invented businesses. They are not apps and not client work. They are here to show how we design for a phone, which is where an app project starts.
See the concept sitesHow it works
From first call to the App Store.
Nothing is built until the scope and the price are agreed in writing.
A call about the idea
We talk through who the app is for, what it must do on day one and what can wait. We also ask whether a website or a web app would do the job, because sometimes it would.
Design you can tap through
We design the screens and link them into a prototype you open on your phone. You ask for changes here, while they are still quick to make.
Build and test
We build the app and send you test builds as it takes shape. You try each one on your own devices and tell us what is wrong or unclear.
Submit and hand over
We prepare the listing and submit the app from your account. Once Apple approves it, you release it, and we hand over the source code and notes.
Pricing
A written quote, before any work.
An app is priced on what it has to do, not on a package.
How the price is set
Scoped and quoted after a call.
No two apps cost the same, so we do not publish a price. The quote depends on how many screens the app has, whether people sign in, whether it stores data or takes payments, and what other systems it must talk to. After the call you receive a written scope that lists the screens, the features, what you supply, what is not included and one price. Work starts only when you have agreed to it.
Good to know
- You need an Apple developer membership. It is a paid yearly membership with Apple, opened in your name or your company's name. Apple checks your identity when you enroll, and we walk you through it.
- Apple decides, not us. Every app goes through Apple's review. We follow the published guidelines, but we cannot promise approval or how long review will take.
- You supply the content. The text, photos, logo and any data the app shows come from you, along with an iPhone or two to test on.
- iPhone only. We build for iPhone. We do not build Android apps, so an app that must launch on both is not a fit for us today.
- Updates are separate work. New features and changes after launch, including updates for new versions of iOS, are billed at $75 per hour with an estimate agreed first.
- What we do not build. Games, apps that give medical, legal or financial advice, and apps built around sensitive personal data.
Apple's developer membership and any service the app relies on are billed to you directly by those companies.
Why it matters
Why it matters for your business.
Your name on the listing
The app is published by your business from your own account, so it never depends on ours.
Seen before it is built
You approve a prototype first, so the expensive part of the project begins with the decisions already made.
Nothing held back
You receive the source code and the notes, so another developer can pick the app up later.
How much does an iPhone app cost?
It depends on what the app does, so we quote each one after a call. The number of screens, sign in, stored data, payments and connections to other systems all change the price. You get one price in a written scope before any work starts.
Do you have apps on the App Store we can look at?
No. This is a new service and we have not published an app yet, so we show no app examples and make no claims about results. What you can judge today is our design and build work on the web. See the work
Why does the Apple developer account have to be ours?
Because the account that publishes an app controls it. With the account in your name, the listing, the reviews and the right to update the app belong to your business. You invite us to the account for the project and can remove us whenever you like.
What do we need to supply?
An Apple developer membership in your name, the content for the app, at least one iPhone to test on, and a person who can answer questions and approve the design. If the app charges money or stores customer data, you also open those accounts in your name, with our help.
How long does Apple take to review an app?
That is up to Apple, and it varies. Apple can also ask for changes or reject an app. We submit a complete listing, answer Apple's questions and resubmit when changes are needed, but approval and timing are Apple's decision.
Do we need an app at all?
Often not. If customers only need to read, book or pay, a good website does that without anyone installing anything. If the tool is for staff or for customers who sign in, a web app may fit better. We will tell you on the call which one we would choose. See web apps and client portals
Can you build for Android too?
No. We build for iPhone only. If you need Android on day one, a web app that works in any phone browser is the option we can offer.
What does it cost to keep the app running?
Apple charges you for the yearly developer membership. If the app stores data, sends notifications or takes payments, those providers bill you directly as well. Changes and updates from us are separate work at $75 per hour, estimated before we start.
Who owns the code?
You do, once the project is paid. We hand over the source code and the notes needed to build it, and the developer account and listing were yours from the start.
What should the app do?
Tell us who it is for and what it has to do first. We will say whether an app is the right tool, and put the scope and the price in writing.